about us

meet the whimsical sweets family

Whimsical Sweets is a specialty cookie company located in Brooklyn, NY, helmed by founder & lead designer, Esty Hirsch. Whimsical offers a wide range of sweet gifts, from hand-iced sugar cookies to French macaron gift sets, and cookies for any occasion, from baby showers to birthdays to holiday gatherings. With national cookie delivery, you can get the experience of homemade cookies from our bakery in Brooklyn, delivered to you! Our gourmet cookies are kosher, made with love, in our locally owned bakery, and with all the customer service and quality of a small business we look forward to serving you where ever you are for your celebrations and family events. 

Whimsical Sweets

Nothin’ Says Lovin’ Like Sweet Gifting From The Oven!

A born and bred Brooklynite, Joel is the COO of Whimsical Sweets. With 17+ years in the business industry Joel left his longtime job to lend his expertise to his wife’s dream company. His skill set leans heavily to product development, efficiency improvements, problem resolutions, and vendor/client relations. When he has time off from making sure Whimsical Sweets is running smoothly, Joel loves spending time with his daughters, listening to business podcasts, and running in Prospect Park.

Joel Hirsch

Owner & Chief Operating Officer

Esty, a Brooklyn native, founded Whimsical Confections in 2011, and sister company Whimsical Sweets in 2018. Trained at the Institute of Culinary Education, her intricate designs and imaginative artistry have earned her a devoted following. When she isn’t up to her elbows in cookies & frosting, she can be found hanging out with her husband and two daughters, shopping at Anthropologie, or going for long swims.

Esty Hirsch

owner & lead confection artist

The office manager, and system master for Whimsical Sweets, Goldy helps keeps the Whimsical family coordinated and scheduled. She's amazing at helping customers plan and design their custom orders, and suggesting the perfect cookies for the occasion.  Goldy is one of the first points of contact in our company and has attended school for both business and culinary arts!

Goldy, office manager

I studied Marketing and Art at Moravian University in Bethlehem, PA, but have always has a passion for baking, cooking, and decorating. Throughout the years, I have worked in different bakeries in NYC and competed in various food competitions. I enjoy what I do because I love making people happy and putting a smile on their face!

Amanda Bruchok, cookie artist

My name is Angie, I studied pastry and baking arts at "Ice" Institute of Culinary Education. I have 10 plus years of experience. Baking gives me peace of mind. Seeing the new Ideas that our customers come up with is something I look forward to all the time.

Angie Chan, Head Baker

Meet Our Team

We have everything from French macarons, to iced decorated sugar cookies. If you are looking for that perfect way to send a sweet message for holidays or life’s special events – check out our one of a kind cookiegram jars. We also carry gift sets to send cookies for those special occasions. 

Our Cookies

Cookies are what we do!

Are you a true cookie lover? If so our cookie kits might be the thing for you!
Choose from a variety of themes, learn to decorate & make these tasty treats with the step by step tutorials with each kit!

Our Cookie Kits

decorate with loved ones at home!

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